This article was originally published in the November/December 2012 issue
of Chapel Hill Magazine. Some readers of this blog may have seen the original
article; I’m reprinting it here for those who didn’t see the original and would
enjoy knowing about the special publishing house in my neck of the woods. -- KB
Thirty years
ago, an unlikely story began to unfold with the launch of Algonquin Books of
Chapel Hill. Co-founded by Louis Rubin and Shannon Ravenel, the
upstart literary press sought exceptional writers, many of them Southern.
Almost immediately, Algonquin scored critical success with books from the likes
of Jill McCorkle, Clyde Edgerton, Kaye Gibbons and Larry
Brown.
Managing the
fledgling company was a labor of love. Rubin and Ravenel were the only
full-timers – and didn’t draw salaries for the first six years. The original
editorial office was in a shack in the back of Rubin’s home on Gimghoul Road.
Later, they moved to an office, then a small mill house in Carrboro. The staff,
small and congenial, brought their dogs to work.
A Southern
Accent
Fast-forward
three decades: Algonquin, which was acquired by Workman Publishing Company
in 1989, now occupies an entire floor of a low-rise building in a leafy office
park off Weaver Dairy Road and employs 15 in Chapel Hill. The sales
staff is located in New York.
Alas, no dogs
roam the office these days. Otherwise, many of the Algonquin’s special
qualities persist. Editors select a modest number of manuscripts – about 15 to 20
per year – both fiction and nonfiction, to publish and strongly support so that
they may succeed in a highly competitive marketplace. Algonquin authors
like McCorkle, Lee Smith and Robert Morgan continue to provide
the press with a Southern accent. But the company has evolved from being a
regional publisher to one of national stature. Water for Elephants by Sara
Gruen was a breakout bestseller – made into a movie starring Reese
Witherspoon and Robert Pattinson – and other books have won commercial, as well
as critical, success.
An Improbable
Venture
Algonquin
will mark its 30th anniversary in the coming year with a
series of special events. It also will honor its origins by purchasing back the
paperback rights to some of its earliest titles – like Ellen Foster by
Kaye Gibbons, Raney by Clyde Edgerton, Big Fish by Daniel Wallace
and How the Garcia Girls Lost Their Accents and In the Time of
Butterflies by Julia Alvarez – and reissuing them with new covers and
reading guide material. “We want to celebrate the authors who helped make us
who we are,” says Ina Stern, associate publisher and a member of the
editorial board.
Also on tap
for 2013: Algonquin will publish new novels by Jill McCorkle, Lee Smith and
Robert Morgan. And another new venture will be the debut of a line of titles
for young readers, aimed at middle and high schoolers.
In the
beginning, Rubin and Ravenel didn’t imagine enormous commercial success; they
just wanted to help young writers get a toehold in the publishing world. Rubin
hatched the idea for a Chapel Hill-based company after he participated in an
academic panel on Southern writing in New York and realized that young Southern
writers had trouble getting published without industry connections.
“I
thought, ‘Why not start a publishing company to help young writers launch their
careers?’” Rubin recalls. So he contacted Ravenel, a former student of his at
Hollins University, to ask if she was interested. She said yes right
away. Using their personal funds and some help from a few investors, they
started Algonquin Books, publishing their first list of four books in 1983.
(They decided to call the company Algonquin (the name of Rubin’s boat) after
their original idea for a name – Bright Leaf Publishing – struck some as
conjuring up images of the tobacco industry.)
Both
co-founders had the literary background to tackle such an improbable venture.
A distinguished writer, editor and teacher, Rubin taught for 22 years in
UNC’s English department, following 10 years at Hollins. Encyclopedia Virginia
describes him as “perhaps the person most responsible for the emergence of
Southern literature as a field of scholarly inquiry.” Ravenel’s credentials
were impressive, too: She had worked as an editor at Houghton Mifflin
publishers and was for 20 years the series editor of the annual anthology, Best
American Short Stories.
Many of the
early authors had been Rubin’s students and friends and all benefited from his
encouragement. McCorkle was one of those. “I was lucky to have been around in
those early years and to have known Louis,” she says. “He has a gift of
nurturing young writers and helping them achieve success with their careers.”
Algonquin published her two first novels simultaneously in 1984 – a publishing
milestone – and both were well reviewed in The New York Times.
While
Algonquin was building its reputation for finding and publishing literary work
by emerging young authors, the business side faced challenges. By 1989, it was
clear that help was needed, so Rubin and Ravenel went to New York to talk
business with major publishing houses. In the end, Algonquin was bought by
Workman, a large, independent publisher best known for nonfiction and
calendars.
Making an
Imprint
From the
beginning, Workman was committed to maintaining the character of the company
while making it stronger, says publisher Elisabeth Scharlatt. “We could
maintain the quality of the books, while providing more muscle in terms of
marketing and sales.” Workman also made the important decision to keep
Algonquin in Chapel Hill. “We have the best of both worlds,” Scharlatt
acknowledges, “with a foot in North Carolina and a foot in New York.”
Rubin retired
in 1991. Ravenel stepped away from her full-time role as editorial director in
2001 and now oversees books for Algonquin under her own imprint, working with
authors like Julia Alvarez, Robert Morgan, Smith and McCorkle. The marketing
focus began to encompass social media and online features to engage readers, as
well as continuing to work with independent bookstores, a strategy that has
been vital from the early days. The scope of books published broadened to a
larger national canvass.
But the
essentials remain. Algonquin is selective, but it supports its relatively few
titles with vigor. “We are known for getting behind all the books we publish
with all our marketing experience and sales clout,” says Stern.
And she and
the editors are always seeking the highest quality when they review
manuscripts. “We are looking for an original voice,” she says. “Many themes are
similar, and so much depends on the way the story is told and the energy in the
writing.”
Among Stern’s
favorite Algonquin titles? One is Life After Life by McCorkle, her first
novel in 17 years, which will appear in the spring. Although Algonquin has
published many of McCorkle’s short story collections over the past three
decades, her new novel is a major cause for celebration. “It’s the best thing
she’s ever written,” enthuses Stern.
And so, with
its enduring constants of excellent writing and a home in Chapel Hill, it seems
that the best is yet to come for the little publishing house that could.
Reprinted with
permission from Chapel Hill Magazine